Innovation Process

When you play a game, you follow the rules. But when it came to creating their own game, the founders of Cards Against Humanity broke the rules. The wildly popular card game, with its profane and scatological phrases, violates all the rules of decorum. And with their decision to make CAH free online (yes, free: you can print out your own cards), the creators disregarded even America’s rules of commerce.

An interview with Kevin Ashton