The Stone Clinic

The Stone Clinic

We have extensive patents for orthopedic surgical techniques that create better outcomes for patients. How can we heal more people and spread these ideas?

Opportunity

An innovative surgical practice, The Stone Clinic has led  the development of organic biologic alternatives to knee replacement, and other advanced approaches to human health.   They needed a way to tell the story of the clinic, of robotic surgery, and of BioKnee.   In addition to serving more patients directly, The Stone Clinic sought to expand the number of people who are informed about better ways of treating and healing their bodies, from preventing injury to recovering from surgical procedures.    

Outcome

Our strategy and design team developed an overhauled brand and messaging platform, built a new self-diagnostic application, redesigned and built a new web presence to handle Stone's thousands of pages of educational material, and developed award-winning video to capture patient stories.  Our content team has worked with Dr. Stone on a syndicated weekly column for a major newspaper, and an expanded strategy for athletes.  We support The Stone Clinic in ongoing strategy and alliance building.   All of this has resulted in tremendous increases in reach for the Clinic.  

What the Client Says...

"Now Labs is a fire hose of creativity, wrapped in elegant packages, with insightful targeting of actions to lead to success in a wide range of business and personal challenges." - Dr. Kevin Stone, Founder, The Stone Clinic