Content Strategy & Operations

Content Strategy

& Operations

Stories help us make sense of the world.

Stories help us make sense of the world.

Psychologists tell us that, more than logic, the human brain is hardwired for story. Our job is to help our clients tell an authentic story of who they are; find common ground with their audience, and weave this narrative throughout all communications.

Your story is the most powerful communication tool you possess.  An authentic story of origin and purpose, values and beliefs; possibilities and obstacles helps investors, employees and customers understand who you are. People fall in love with a brand not just because of a long list of benefits (biggest, fastest, most durable etc.) but because of what it means to them as a human being. We work to humanize a brand story, to deepen the customers’ sense of connection. 

Content creates results.

Exceptional content builds connections and enriches the relationship between a company and its customers. By sharing relevant videos, blogs, and social media posts, companies can attract, influence and convert. Engaging content boosts brand awareness and ultimately creates brand evangelists. A effective content strategy can result in more website traffic, higher quality leads and increased conversions.

Effective content looks outwards and focuses on the needs of its audience. What motivates them? What emotion can you connect with? What information can you share to help them reach their goals? People don’t want to be sold to. They want to understand and be understood. Businesses and brands that engage in conversation and share ideas that inform, entertain and inspire, are rewarded with their customers’ trust and loyalty.

Content creates results.

Now Labs Content Services

Content strategy
  • Strategic brand story development
  • Customer persona building
  • Content audit, gap analysis,
  • Style guide
Video
  • Concept development, scripts, pre and post-production                
  • Motion graphics, animated logos,
  • Multi-camera, green screen, DIY video production
  • Instructional videos, event filming, native video advertising
Copywriting
  • SEO optimized web content, blogs and metatags
  • Micro-content for social media
  • Technical writing, creative writing
  • Business plans, proposals
  • Marketing copy, slogans, branding, banner ads
  • Press releases
Presentations
  • Fundraising documents
  • Partnership documents
  • Keynote Talks and Speaking Engagements: Crafting and Coaching
Content Operations
  • Editorial calendar
  • Blog posting and distribution
  • Email management
  • White-hat SEO and web analytics
  • Social media management and metrics
Content Strategy

Content Strategy

At the Intersection of Story and SEO

Great content starts with a powerful story, one that’s true to your brand and resonates with your customers. An effective content strategy weaves this narrative seamlessly into all your interactions. It maps out where to place this content, when to publish and how make sure that people see it.  

SEO is no longer about keyword stuffing and feverish backlink building. It’s about having regularly updated, useful and engaging content to keep your site relevant. A smart strategy steers clear of promotional content and takes an editorial approach in order to build trust and enhance relationships.

Video

Your brand in motion

Video is a great way to attract new eyes and establish trust. If a picture is worth a thousand words, then video is worth a million (1.8 million, according to Forrester Research). These days, video is no longer considered a frill; it’s essential.

Copywriting

Copywriting

There is great power in a well-crafted sentence

On your website, in your presentations, your newsletters and marketing brochures, your words are often all you have. Exceptional writing brings clarity to your products, insights and ideas. Simply put, compelling writing makes it easier for people to buy.

Content Operations

If you build it, they won’t necessarily come.

Even the best content can’t do its job if nobody sees it. To improve the chances of search engines finding your content and ranking it highly, we use white-hat Search Engine Optimization (SEO) tactics, writing genuinely useful content for human readers, using relevant keywords in the content and its metadata. 

We find well-suited partners to publish your content and provide high quality backlinks. We take the guess work out your website and social media efforts by using analytics tools to measure progress.

Content Operations