Panasonic North America: Retail Insight

When faced with the opportunity to enter a new market sector with a new technologies, Panasonic hired Now Labs to investigate the market opportunity, competing and alternate technologies, and compete due diligence.

We completed a full market study, patent and university search to assess patent validity and potential mirroring innovations, and financial review. The project resulted in the validation and expansion on the market opportunity, and the identification of significant risks and governance issues in potential acquisition activity.