News & Perspectives

Introducing Enter Magazine!

Introducing Enter Magazine!

Perspective// Posted by: Christine Mason / 25 Mar 2015

Enter Magazine issue 01 -Spring 2015

Issue 01 of Enter is out now! 

To “enter” is different than to “begin.” Beginning implies a linear progression to an end, while entering has a three-dimensional, spatial sense about it. We come into a new space, a new conversation, a new mindset—and we might stay a while. We cross a threshold, center ourselves and enter into conversation, inquiry and dialogue. With Enter, we’re inviting each person to enter a new space where a mindset of discovery, possibility and wonder exist; a space where it’s the questions themselves that matter. In Now Labs’ line of work (i.e., bringing new concepts to market), questions rule the day. Ideation (the stereotypical white board of idea generation, aka the “fuzzy front end” of innovation) starts with asking fresh questions of oneself and others. What do you experience?  What do you assume? What if this constraint didn’t exist? What does this technology enable?  What do people need? Why is the current solution the way it is?

That asking process continues throughthe whole filtering cycle of applied innovation—especially when we arrive at the point of discerning the very best options. 

 One question we’re all confronted with daily is, “What’s worth doing?” Of the hundreds of choices in front of us, how do we decide where to invest our resources? Whether we’re deciding between new market initiatives or product lines, where to give our charitable dollars or how to spend our free time, we answer that question every day—with our actions. And if we’re not conscious with those choices, we can squander our resources across competing initiatives: the death by a thousand cuts.

In our first issue of Enter, we ask some very smart people how they came to make certain choices — whether at America’s space agency, with author Mary Roach as she decides what to write about next, or in a bootstrap company making cinema snowglobes. How and why did they decide “What’s Worth Doing?” We also explore the systems and infrastructures that are morphing the risk and reward equation. Guest author Mark Hatch discusses the impact of makerspaces and the crowd. As experimentation becomes more friction-free and lower cost, “what’s worth doing” gets a much broader set of answers.

I would love to know your answers. How do you think about risk & reward?

How do you filter and choose? What’s worth doing now? Get in touch!  


To inquiry rich living,


Christine Mason
Christine maps new markets for emerging technologies, scouts for strategic expansion opportunities, and guides internal innovation strategies for leading companies.