News & Perspectives

Design is Strategy Actualized

Design is Strategy Actualized

Perspective// Posted by: Will Rogers / 7 Apr 2015

Design turns strategy into experience; it connects ideas with actions; it leads customers to products. Design describes a process of discovery, problem solving, and creativity.

Great design is a business accelerator. Counter to popular belief, design doesn’t describe the process of making things pretty—‘pretty’ can be pretty useless when isolated from customers, product knowledge and business context.

When design is executed with intelligence and sensitivity, it creates a unique and special experience that elicits pride and peer admiration. As designers, our goal is to serve the needs of users, we act as both bridge-builders and customer advocates. Our job is to uncover and solve contextually relevant problems, for your customer and therefore, for your business.

Read more about our approach to design.