News & Perspectives

Design Begins with Curiosity

Design Begins with Curiosity

Research is the ‘X’ factor in User e[x]perience design.
Perspective// Posted by: Will Rogers Will Rogers / 4 May 2015

Research is the ‘X’ factor in User e[x]perience design. Entering a design process without doing research is the equivalent of hearing a case without witness testimony. From a design perspective the purpose of research is to understand your audience’s problems and their pain points. The mantra of user experience design is “you are not your user.” Research includes ‘quantitative’ (analytics) and also ‘qualitative’ (interviews, user-testing, and surveys). If we are lucky we uncover the crown jewels — the most important indicator of untapped opportunity: the stuff we didn’t know, we didn’t know.

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