Welcome to Now Labs Inc.

Materializing Vision

Now Labs finds market opportunities and launches
new products from concept to commercial success.

Our Work

We have millions of screens.
How can we create a connected
experience, and a new line of business?

Aviva surgical centers

At Aviva Surgical Centers we have the top robotic surgeons in the US and a safer approach with outpatient surgery. How do we tell a unified story and make it easy for patients to find the best surgeon?

Estée Lauder

We have 30,000 employees. How do we gather their best ideas to improve our company and products?

EcoEos and MercuryWise

We discovered that some kids have genetic sensitivities to chemicals in the environment. How do we get parents to take action?

The Stone Clinic

We have extensive patents for orthopedic surgical techniques that create better outcomes for patients. How can we heal more people and spread these ideas?

How can we assist a research group to optimize their efforts in bio/nano/programmable matter?



Now Labs works with companies to accelerate ideas that have the potential to address big problems for the planet and its inhabitants. Since 2007, we’ve been helping large companies and disruptive thinkers move ideas, discoveries, inventions and insights from concept to commercial success.   

Our Vision:

Now Labs has a vision of creating a more connected and more uniformly prosperous world through the advancement of science, technology, and ideas.  We believe work should be a place of creative joy, and we strive to build a culture where people do fantastic things, in a respectful elevated environment. Together, we are creating a new way of working that creates a seamless flow of accountability from ideas and execution, and answering for client results.

Our Values:

Optimism: We look at the world as a place of infinite possibility. We believe there are ways to solve seemingly intractable problems.

Investigation: We're in open inquiry and champion great ideas, while asking the harder questions. 

Boldness: We work to shift the needle in areas that can positively impact the planet.

Transparency:  We tell it like it is, and expect the same in return, which makes projects move fast and effectively.

Results: We get things done and produce results. Everyone on the team has operated a company. All of us are hard grafters. We are process oriented, and seek new ways to drive efficiency and improve results. 

Experience:  As founders and growth experts with decades of experience across multiple domains, we see patterns to success that are independent of business model, sector or invention.  We understand the interdependencies required to successfully launch.

Relationships:  Like you, we want our work together to have lasting impact. We partner with clients for long arc relationships, rather than short-term quick fixes.  Many of our clients have been working with us for years, on serial investigations or engagements.

Connection: We choose to live squarely in the path of world changers:  TED, Summit Series, DLD, MIT, Stanford, Singularity University, CGI, Aspen Institute. Scientists, investors, writers, artists, philosophers, activists, founders and creators of all stripes collaborate with us.

Kindness:  Life is too short not to lead with love - this makes our project teams collaborative, kind and fun to be a part of.

Our Services:

We create strategies to grow companies and then bring them to life with a seamless flow of accountability.

  • Market Mapping:  We generate, filter and validate ideas & strategies. 
  • Prototype and Product Development:  We design, develop, build and test innovations. 
  • Innovation Scouting:  We seek out technology partners and breakthrough thinkers and match them to client needs. 
  • Design Services:  We optimize new products and services through beautiful design and branding.  
  • Content Strategy and Operations:  We create multimedia content for maximum impact in message delivery - then measure results.


Now Labs is a team of collaborative, kind, creative, analytical people - each excellent in their own domain.

Christine Mason

President & CEO

Kyle Sleeper

VP of Operations

Will Rogers

Design Director

Joanna Harrison

Director of Content Strategy & Operations
Aaron Garcia

Aaron Garcia

Director of Business Development

Robert Falk

Chief Technology Officer

Chris Dishman

Financial Strategist, Investment Advisor

Rebecca Gray


Jeff Greenwald

Editorial Director

Ross Metler


Annabeth McDermott



Our service offerings are designed to create a seamless flow
of accountability from concept to execution. By defining
market entry approaches, crafting offerings, creating brands
and testing messaging, clients get end-to-end integrated results.
It's impactful and efficient.


360 Market Analysis
Market Mapping & Strategy

Market Mapping & Strategy

New ideas are not always good ideas. How can you tell?  Innovation springs from anywhere, anyone, any time. Now Labs provides the underlying analysis leading to better decisions:

  • Patent Mapping: identify competitive IP, enabling technologies, map patents and map inventors
  • Market Landscape: find disruptive technologies and non-obvious competitors that fly under the radar
  • Internal Analysis: quantify your assets - talent, customer alliances, product and inventory, production capabilities, and marketing, sales and distribution strengths
  • Market Research: investigate driving forces, competitors and predictive analytics to understand what customers don’t yet know they need, and where they will look to find it
  • Benefits: articulate how your product or service will better meet the market’s deeper needs
Product Development
Product Development

Product Development & Engineering

We co-create disruptive prototypes, applications and solutions.

As insiders, you know where the lines are drawn. When to climb. Who to ask. You produce at capacity, every day. Now Labs bring the outside world into focus. We ask different questions. And see the strategic leverage points to find new solutions. We help you:

  • Requirements Definition
  • Product Design: conceptual, technical, engineering layouts
  • Alpha (Prototype) Builds: fast-track technical implementation in software, hardware, and apps
  • Beta: soft launches with user participation
  • Gamma: market ready products
Innovation Scouting
Innovation Scouting

Scouting & Partnering

Acquisition, Partner & Tech Scouting in emerging sectors.

In collaboration with our clients, we pay out:

  • Universe of potential partners (innovation maps)
  • Early vetting of science, people, approach
  • Short list candidates
  • Pilot, contract construction
  • Ecosystem development
  • Prototype and proof of concept
Design Services
Design Services

Design Services

  • Brand Development:
    • Logo design
    • Visual assets
    • Naming
  • Web Development:
    • Content
    • Design
    • Messaging
    • Commerce
    • Testing
    • Production
Content Creation & Operations
Content Creation & Operations

Content Creation & Operations

We help our clients tell an authentic story of who they are; find common ground with their audience, and weave this narrative throughout all communications.

  • Content strategy:
    • Strategic brand story development and customer persona building
    • Content audit and gap analysis
    • Content marketing tactics and execution strategy
  • Video Production:
    • Pre-production: Concept development and scripting. 
    • Production: From simple set ups to multi-camera shoots, location filming, studio, green screen 
    • Post production: Editing, including motion graphics
  • Copywriting and editing:
    • Search engine optimized web content, blogs, and social media content
    • Creative writing, technical writing, manuals and product descriptions
  • Presentations:
    • Fundraising documents, partnership documents
    • Keynote talks and speaking engagements: Crafting and coaching
  • Content Operations:
    • Content distribution and measurement
    • Email management / email marketing automation 
    • Social media management
Prototype in NewarkPrototype in NewarkFulton CenterPanasonic Room at CES 2015Panasonic Room at CES 2015IoT CESIoT talk at CES 2015CES 2015(p)Review EditorialMMI PlanningIxD StageJon Maeda at IxDIxD with Patrick Riley and Colin Shepherd CookChristine Mason at IxDKyle Sleeper demo'ing at CESIMG_6407With clients in NYWith Billie Grassie, President of MetaNexusWomen's Executive DinnerMichael Hebb at ARC Launch 2014ARC Fusion Founders David Ewing Duncan and Stephen PetranekDaniel Croce Talking Sustainable FarmingSustainable Coffee MethodsWith TEDxEast Founder J. WurmClimbingSenior Project Manager, Kyle SleeperAutodesk Gallery Design Night, Into SpaceAstronaut Mae JemisonProjection InnovationsTED Prize Winner Charmian GoochTEDxSF Salon, Jason Johnson, Founder of August LockIMG_5904IMG_5874Scott Dinsmore at TED 2014With Mark Dempster, Sequoia CapitalStacey McCartney at TED 2014


We convene. For laughter, human connection, and the sheer power
of ideas, whether they be brilliant, absurd, undoable, or all three in
one sentence. How do we live our best lives today, and how do we
move into the future with our eyes wide open?
Join in our community of the world’s leading influencers.
The connections that occur in the brain and between people
might just change the world.

Upcoming events

Conscious Capitalism

April 7 to 9
Chicago, IL
The annual conference for evolving business.

Join the Now Labs team at Conscious Capitalism 2015.

Conscious Capitalism is a way of thinking about capitalism and business that better reflects where we are in the human journey, the state of our world today, and the innate potential of business to make a positive impact on the world. Conscious businesses are galvanized by higher purposes that serve, align, and integrate the interests of all their major stakeholders. Their higher state of consciousness makes visible to them the interdependencies that exist across all stakeholders, allowing them to discover and harvest synergies from situations that otherwise seem replete with trade-offs. They have conscious leaders who are driven by service to the company’s purpose, all the people the business touches and the planet we all share together. Conscious businesses have trusting, authentic, innovative and caring cultures that make working there a source of both personal growth and professional fulfillment. They endeavor to create financial, intellectual, social, cultural, emotional, spiritual, physical and ecological wealth for all their stakeholders. 
Conscious businesses will help evolve our world so that billions of people can flourish, leading lives infused with passion, purpose, love and creativity; a world of freedom, harmony, prosperity and compassion.

Economist Innovation Forum

Economist Innovation Forum

March 26, 2015
Chicago, IL
The Economist’s Innovation Forum will discuss how exponential technologies, frugal engineering and radical business models are disrupting top industries.

The Economist’s Innovation Forum will make its debut in Chicago to discuss how exponential technologies, frugal engineering and radical business models are disrupting top industries. The event will bring together Fortune 500 CEOs, policymakers and entrepreneurs who are continuously disrupting the status-quo.

Register now

Previous events we've hosted

What’s the future of 3d printing?
with Leap Motion

Fire and Ice: Virtual World vs  the Real World — Who wins?
with Philip Rosedale

CES 2015:

Emerging DooH Technologies

A Taxonomy for Internet of Things

What the screen sees: Affect recognition and crowd counting

Featured Filmmakers, Authors & Speakers

Age of Context
Robert Scoble

Louis Schwartzberg & Black Light Films

Extreme Adventures
Amos Nachoum

How to Start a Revolution
Gene Sharp & Jamila Raqib

Emotional Equations
Chip Conley

Harvest: Blood Sweat & Tears
Director John Beck

Six Pillars of Healthy Living
Dr. Brad Jacobs

Stop Drifting Start Rowing
Roz Savage

Organizations & Launch Events

IxD Summit: Design Driven Disruption 1/28/15

Design Driven Investing, John Maeda, Partner at Kleiner Perkins, Former head of RISD

Fearless Adaptation: Viewer Interaction and a New Vision for Cable Gary Koerper, founder of Telletopia, the mind behind xFinity business model

Seeing through the Noise: Sami Paihonen, Ixonos Creative Director, design mind behind Samsung Galaxy UI/UX

Iterative, Predictive Design using Big Data: New Design tools from Biology to Drugs, Taylor Milsal, Autodesk, mind behind the new D4

Plus: Elegant Market Entry,  Complex Simplicity in Healthcare Wearables... and more

Special Session: Young Genius: D-School First Looks!


Conscious Capitalism

Thiel Fellows


become intentions
become reality.
We help our clients bring world changing ideas alive.
Materializing Vision