Welcome to Now Labs Inc.


We have millions of screens.
How can we create a connected
experience, and a new line of business?

At Aviva Surgical Centers we have the top robotic surgeons in the US and a safer approach with outpatient surgery. How do we tell a unified story and make it easy for patients to find the best surgeon?

Estée Lauder

We have 30,000 employees. How do we gather their best ideas to improve our company and products?

EcoEos and MercuryWise

We discovered that some kids have genetic sensitivities to chemicals in the environment. How do we get parents to take action?

The Stone Clinic

We have extensive patents for orthopedic surgical techniques that create better outcomes for patients. How can we heal more people and spread these ideas?

How can we assist a research group to optimize their efforts in bio/nano/programmable matter?



Now Labs accelerates the advancement of technologies that have the potential to address big problems for the planet and its inhabitants. Since 2007, we’ve been helping companies move ideas, discoveries, inventions and insights from concept to commercial success.

Design for Impact

We work with large organizations to map emerging sectors, investigate potential technologies, find acquisition candidates, develop prototypes and create new business units. Scientists and visionaries collaborate with us from the idea stage forward. Our sponsors are Founders, C level executives, and Business Unit leadership.

Long Arc Engagement

Like you, we want our work together to have lasting impact. We partner with clients for long arc relationships, rather than short-term quick fixes.  Many of our clients have been working with us for years, on serial investigations or engagements. We can embed teams inside of client organizations, or run independently.

Patterns of Success

As founders and growth experts with decades of experience across multiple domains, and relentless investigators into what works and what doesn't, we see patterns to success that are independent of business model, sector or invention.


We live squarely in the path of world changers:  TED, Summit Series, DLD, MIT, Stanford, Singularity University, CGI, Aspen Institute. Scientists, investors, writers, artists, philosophers, activists, founders and creators of all stripes collaborate with us. Wherever there is a wild idea that needs encouraging, we are there to say yes, it’s possible, let us help you.


Founding Partners

Taylor Milsal & Christine Mason work together on strategic engagements,
invest in companies, serve on boards, and have very hands on
involvement with clients on an ongoing basis.

Christine Mason

Christine Mason

Partner & Co-Founder
3 words that describe me: 

Strong, Flexible, Creative

What questions I’m asking now: 

How do we hack our own evolution to live together better as a species?

What I’m making now: 

A new infrastructure for wireless communication, a prototype of a new out of home media concept, and a foundation that puts all the questions of human to human violence front and center.

Christine maps new markets for emerging technologies, scouts for strategic expansion opportunities, and guides internal innovation strategies for leading companies such as AutoDesk, Panasonic and Estee Lauder. Areas of investigation include technologies as far ranging as markets for biologic patents, short and midterm potentials for synthetic biology applications, 3D printing, unmanned aerial vehicles, cloud computing, big data, video analytics, and more. Christine also works with early-stage, needle-moving technology startups to bring them to market efficiently, including brand, marketing and early revenue and partnership development.

From 1996 to 2008, Christine worked in operating and leadership roles in technology. She conceived, resourced and built multiple organizations from a blank sheet of paper to millions in recurring revenue. She was founder and CEO of enterprise SaaS company SpringCM, CEO and board member of Content SaaS company MSDSOnline, founder and Chief Marketing Officer of online supply chain exchange MetalMaker, Inc., and CEO of Intellext.  Christine advised Arch Venture Partners and their portfolio companies.  Prior to working in tech, Christine led M&A project teams for PWC and Texas Pacific Group, including strategic scouting and post merger integration. She is an early stage investor in Mousera, Brandle and 15Five, among others.

Christine collaborates on various transformation and futurist initiatives, including Conscious Capitalism and Being Human. She is actively engaged in work supporting nonviolence, innovation, human potential and sustainability through a portfolio of content sites and philanthropy. She serves Insight/Out at San Quentin prison. In 2014, she founded the Institute for NonViolent Evolution. Christine produced 9 TEDxSanFrancisco events from 2009 to 2013, and along with Taylor Milsal, hosts private ideation salons in the Bay Area.

Christine holds a MBA from the JL Kellogg School of Management at Northwestern University and is a Phi Beta Kappa graduate of Northwestern University in Political Science, with a senior thesis in Arab Nationalism. She served in the US Army ROTC program through the University of Illinois at Champaign-Urbana. She has lived and traveled all over the world, and speaks French and German. She is a yoga instructor (E-RYT 500), artist, musician, writer and mother.

Innovation or Tech Speaker or Panelist:

Wharton Fellows, Thiel Fellows, Hewlett Packard Innovation Center, San Francisco Curator Network, TEDxEast, Success Boston, Sierra Nevada Alliance (winner of Sun Tzu award), TiE Midwest, Chicago Technology Leadership Forum (TechForum), Union League Club of Chicago, Midwest Entrepreneurs Forum, Kellogg Venture Forum, Kellogg Entrepreneurship Forum, Illinois Venture Capital Association/ Illinois Technology Association Roundtables, Illinois Information Technology Roundtable, SIIA Content Forum, SIIA Software Division Conference, Springboard All Things Media Coach and Panelist, Illinois Technology Association, CityLights Awards Judge, CBS Morning Show,

NBC TV California affiliates, NPR All Things Considered with Scott Simon, Something You Should Know National Syndicated Radio.

Selected Articles and Publications:

Software as a Service and Contextual/Semantic Search: Articles in eWeek, Intranet journal, KM World, Information Today. Various white papers on On-Demand Software, Best Practices in SaaS Operations.

Emerging Technology and Tech Transfer: Coverage includes Complete Nanotechnology Report; Robotics; Mobile Media and Advertising; Commercializing Technology; BioTech for iStreet, Chicago Tribune and 60035; Portfolio.com various articles.


Taylor Milsal

Taylor Milsal

Partner & Co-Founder
3 words that describe me: 

Hardworking, convener, happy

What questions I’m asking now: 

Why does communication between people create so many misunderstandings?

What I’m making now: 

An in silico drug discovery platform, and a new home with space for convening.

Taylor works with  leading companies including Autodesk, Estee Lauder and Panasonic, mapping new markets, scouting for strategic partnerships and acquisitions, providing analysis of business opportunities, and guiding internal business and innovation strategies. She also help early stage science and technology startups with market strategy and implementation, including production of digital assets and media campaigns, fundraising and business development.


Taylor is an Advisory Board Member for MetaMed, a personalized medical research company. She leads or collaborates on transformation and futurist initiatives for leading healthcare organizations. She serves as a mentor for the Thiel Fellowship and Founder Institute. She is working to create a center for science and innovation in San Francisco. She is also an investor in early stage biotech companies.

In her seven years in commercial real estate, Taylor closed over $500M in transactions. She has also sold megawatt-scale alternative energy solutions for large industrial applications, and SaaS solutions for corporate clients and big box retailers. Previously, she founded Zephyr, a mechanical engineering and design firm, with clients including Apple and HP.

Taylor co-founded and produced the first TEDx, and LoveSpring. She is active in TED and Summit Series communities. Her hobby is collecting the world’s brightest people around a dinner table to share ideas.


Now Labs is a team of creative, analytical people, singularly excellent in their own domain,
with the best combination of talent, expertise, agency, accountability and
values that make them formidable at what they do.

Robert Falk

Chief Technology Officer

Joanna Harrison

Video Producer

Will Rogers

Design Director

Christian Bailey

Innovation, Academic and Patent Mapping

Kyle Sleeper

Senior Project Manager

Robin Farmanfarmaian

Partnership Development

Cara Familet

Project Manager

Basil James

General Manager

Lucy Bates-Campbell


Jeff Greenwald


Chris Dishman

Financial Strategist, Investment Advisor

Rebecca Gray



360 Market Analysis
360 Market Analysis

360 Market Analysis

New ideas are not always good ideas. How can you tell?  Innovation springs from anywhere, anyone, any time. Now Labs provides the underlying analysis leading to better decisions:

  • Patent Mapping: identify competitive IP, enabling technologies, map patents and map inventors
  • Market Landscape: find disruptive technologies and non-obvious competitors that fly under the radar
  • Internal Analysis: quantify your assets - talent, customer alliances, product and inventory, production capabilities, and marketing, sales and distribution strengths
  • Market Research: investigate driving forces, competitors and predictive analytics to understand what customers don’t yet know they need, and where they will look to find it
  • Benefits: articulate how your product or service will better meet the market’s deeper needs
Application Design & Build
Application Design & Build

Application Design & Build

We co-create disruptive prototypes, applications and solutions.

As insiders, you know where the lines are drawn. When to climb. Who to ask. You produce at capacity, every day.  Now Labs bring the outside world into focus. We ask different questions. And see the strategic leverage points to find new solutions. We help you:

  • Requirements Definition
  • Product Design: conceptual, technical and engineering layouts
  • Alpha (Prototype) Builds: fast-track technical implementation in software, hardware, and apps
  • Beta: soft launches with user participation
  • Gamma: market ready products
Team Facilitation and Speaking Engagements
Team Facilitation and Speaking Engagements

Team Facilitation and Speaking Engagements

Disruption happens.  New technologies threaten existing markets, and create opportunities, in ever more rapid cycles. Now Labs will help you map the unthinkable, the improbable, the unlikely – so we can lean into the future together.  We craft single and serial brainstorming and working sessions with teams, onsite or in retreat settings.  Our partners are also available for speaking and teaching engagements.    

Idea Generation
Idea Generation

Idea Generation

You and your internal teams produce at capacity every day.  Now Labs bring the outside world into focus. We ask different questions, to help see the strategic leverage points and find new solutions. We help you:

  • Identify and value innovative ideas generated by your internal team
  • Inspire free thinking, creativity and change-making connections across your organization
  • Discover and make sense of disruptive new technologies from the outside
Acquisition, Partner & Innovation Scouting
Acquisition, Partner & Innovation Scouting

Acquisition, Partner & Innovation Scouting

Now Labs fast-tracks innovation by onboarding talent, emerging technology and startups.

  • Universe of potential partners (innovation maps)
  • Early vetting of science, people, approach
  • Short list candidates
  • Pilot, contract construction
  • Ecosystem development
Market Entry
Market Entry

Market Entry

Together, we design a comprehensive go-to-market strategy, including staffing the difficult work of landing your first customers. This includes:

Brand & Marketing Communication|
Brand & Marketing Communication|

Brand & Marketing Communication:

  • Brand Development: logo design, visual assets, naming
  • Web Development: content, design, messaging, commerce, testing, production
  • Storytelling and Video: creative approach to benefits selling, design and production of content
Revenue Development
Revenue Development

Revenue Development

  • Customer Profiling: mapping customer demographics to product or services benefits
  • Revenue Generation: lead generation and early client acquisitions
  • Network and Launch Events: strategy, planning, guest invitations, content
  • Introductions: high level introductions to key decision makers
IMG_6407With clients in NYWith Billie Grassie, President of MetaNexusWomen's Executive DinnerMichael Hebb at ARC Launch 2014ARC Fusion Founders David Ewing Duncan and Stephen PetranekDaniel Croce Talking Sustainable FarmingSustainable Coffee MethodsWith TEDxEast Founder J. WurmClimbingSenior Project Manager, Kyle SleeperAutodesk Gallery Design Night, Into SpaceAstronaut Mae JemisonProjection InnovationsTED Prize Winner Charmian GoochTEDxSF Salon, Jason Johnson, Founder of August LockIMG_5904IMG_5874Scott Dinsmore at TED 2014With Mark Dempster, Sequoia CapitalStacey McCartney at TED 2014IMG_5816Book Signing at Now Labs in San FranciscoGifts!Insight-Out at San QuentinSpeaking at HUB OaklandKyle and Adam on RetreatTaylor at CES 2014Now Labs Tea and TalkNow Labs Holiday PartyNow Labs Holiday Party with Richard Titus and Bear KittayIMG_4172IMG_4169IMG_4144IMG_4133IMG_3960


We convene. For laughter, human connection, and the sheer power
of ideas, whether they be brilliant, absurd, undoable, or all three in
one sentence. How do we live our best lives today, and how do we
move into the future with our eyes wide open?
Join in our community of the world’s leading influencers.
The connections that occur in the brain and between people
might just change the world.

Upcoming events


January 28, 2015, 5:30pm - 10:00pm
Autodesk Gallery
A Curated Conversation on Design Disruptions.

Join leaders across healthcare, media, mobile and more for inspiration and insight on topics such as:
Design Driven Investing, John Maeda, Partner at Kleiner Perkins, Former head of RISD
Fearless Adaptation: Viewer Interaction and a New Vision for Cable Gary Koerper, founder of Telletopia, the mind behind xFinity business model
Seeing through the Noise: Sami Paihonen, Ixonos Creative Director, design mind behind Samsung Galaxy UI/UX
Iterative, Predictive Design using Big Data: New Design tools from Biology to Drugs, Taylor Milsal, Autodesk, mind behind the new D4
Plus: Elegant Market Entry,  Complex Simplicity in Healthcare Wearables... and more
Special Session: Young Genius: D-School First Looks!

Moderated by Joseph Oliver and Christine Mason

Request invite

Connected Experiences

CES 2015, January 6-9
Aria Hotel, Bristlecone Ballroom 4, Las Vegas, NV
Panasonic Presents: Preview the Future of Digital Out of Home Media.

Featured Speaker, Cocktails and Conversation, Daily at 4 pm.

1/6/15 Emerging DooH Technologies
1/7/15 A Taxonomy for Internet of Things
1/8/15 What the screen sees:  Affect recognition and crowd counting

Request an invitation

Previous events

What’s the future of 3d printing?
with Leap Motion

Fire and Ice: Virtual World vs  the Real World — Who wins?
with Philip Rosedale

Featured Filmmakers, Authors & Speakers

Age of Context
Robert Scoble

Louis Schwartzberg & Black Light Films

Extreme Adventures
Amos Nachoum

How to Start a Revolution
Gene Sharp & Jamila Raqib

Emotional Equations
Chip Conley

Harvest: Blood Sweat & Tears
Director John Beck

Six Pillars of Healthy Living
Dr. Brad Jacobs

Stop Drifting Start Rowing
Roz Savage

Organizations & Launch Events


become intentions
become reality.
We help our clients bring world changing ideas alive.
Materializing Vision
(844) 669-5227